1 00:00:46,420 --> 00:00:48,860 Know the land well to optimize its use. 2 00:00:49,140 --> 00:00:53,380 This is the idea behind a joint research project involving the universities of Évora and Extremadura, 3 00:00:53,660 --> 00:00:57,780 the La Orden Valdesequera Estate, and the Centre for Irrigation Operation and Technology. 4 00:00:59,940 --> 00:01:04,380 This research is based on gathering data on the soil and crops in the field. 5 00:01:04,900 --> 00:01:16,820 We analyze this information and it lets us see how the crop develops, study how it varies with location and time, 6 00:01:17,380 --> 00:01:23,580 and define areas where the farmer can apply the factors of production more precisely. 7 00:01:24,180 --> 00:01:28,500 Factors of precision such as irrigation, fertilizers or plant protection products. 8 00:01:28,580 --> 00:01:31,180 This uses several techniques. 9 00:01:31,460 --> 00:01:39,420 Determining the physicochemical properties of the soil is always done by analyzing samples taken in the field. 10 00:01:39,700 --> 00:01:50,220 We're trying to use a technology to measure the apparent electrical conductivity of the soil, which is a much easier parameter to measure, 11 00:01:50,620 --> 00:01:54,300 and which is related to the physical characteristics of the soil, 12 00:01:54,620 --> 00:02:03,380 and then this allows us to extrapolate taking much fewer soil samples than in traditional methods. 13 00:02:03,580 --> 00:02:13,180 And we also hope to understand how we can use the vegetation indices as a way to simplify production management. 14 00:02:13,260 --> 00:02:16,540 They hope to validate these data collection technologies 15 00:02:16,540 --> 00:02:21,300 and make it easy for wine producers of the Euroace region to fine-tune their land management. 16 00:02:21,300 --> 00:02:24,140 This is the added value of this research. 17 00:02:24,340 --> 00:02:30,620 The quality of wines always depends heavily on the quality of the product that arrives from the field, the grapes in this case. 18 00:02:31,020 --> 00:02:36,700 Any technologies which might improve the quality of the grape produced by the land will facilitate 19 00:02:36,820 --> 00:02:39,460 and help the production of wines of better quality. 20 00:02:39,820 --> 00:02:44,460 This is how our wines will be given a competitive advantage.